The Nike Triax Watch series was the first electronic product for the giant sports appeal firm. The product sells at an annual rate of 2 million units, generating nearly $100 million each year. Spin off products include speed and distance versions, stopwatches and heart rate monitoring systems. Catalyst Chair Carole Bilson, IDSA, director, product design & usability, Pitney Bowes believes the impact of the Nike Triax 250 sports series watch was felt throughout the industry.

Delta's Pull-Out Spray series helped establish the firm as a market leader. Before the product's 2000 introduction, Delta had a 1.6% market share in the pull-out faucet arena. Two years after the introduction, Delta had 23.2% market share. Design played an integral role in the product, as the pull-out series was initially driven almost entirely by the ID department. As a result, the ID department is a contributor to the company's strategic product planning process. Juror Dean Dipak Jain,

The DynaMyte Communicator, a 2003 Catalyst Award Honorable Mention, is a portable, lightweight touch screen communicator for people with speech, language and learning disabilities. Since its launch in 1997, DynaMyte is the company's flagship product and DynaVok plans a lunch of four new communicators build on the DynaMyte's success. With good economic numbers and growth rate, the product was given an honorable mention mainly for its high social impact.