With its friendly appearance and $99 price tag, the Zire defined a new era in handheld computing, attracting a huge number of first-time buyers across all demographics: from students to soccer moms to seniors. Smaller and lighter than previous products, the Zire combined the innovation and high quality of palmOne technology with a contemporary look and feel that appealed to a large audience. The design took the PDA out of the business context and made it appropriate for the home/leisure environment creating a new product category: the consumer PDA. First-time handheld buyers made up over 70 percent of the customer base and, by 2004, more than 50 percent of Zire sales were to women, a previously minimally tapped market. Ultimately, the success of the Zire would be instrumental in changing public perception of handhelds from business tools to personal accessories. The design was honored with a Gold award in the 2003

Even 10 years after introduction, this 700 series is more popular than ever. Because of its versatility, customers usually buy additional units for convenience. Recently, a few other manufacturers have followed this design lead with similar versions of the drawer units. The 700 series has inspired architects, interior and kitchen designers around the country. Because of its unmatched versatility and flexibility, this

Nuclear cardiac studies require the patient to remain motionless for up to 45 minutes in order to acquire a diagnostic image that is free of "motion artifacts." Previously, patients were required to lie down on a flat board, which was fed into a huge doughnut-shaped gantry. The c.cam provides a reclining chair for subjects and moves them gently into the imaging position. This feature greatly reduces movement, as a comfortable person is less likely to move. The open design also reduces patient claustrophobia and the extremely small footprint uses half the floor space of a conventional gamma camera. When the program was initiated, Siemens had a relatively low market share of